Client system · Marketing automation
A marketing restructure wired into automation — the calendar syncs itself, digests write themselves, and campaign status reaches Slack without anyone chasing it.
Measured impact
38
campaigns tracked live
3
tools replaced
EOD + EOW
digests, zero manual
The problem
Campaign status lived in whoever ran the campaign, and the calendar was always a week behind reality.
End-of-day and end-of-week updates meant someone stopped marketing to write about marketing.
What we built
Global marketing calendar sync one calendar, updated by the systems that run the work
AI digest generation EOD and EOW summaries written by the AI from live campaign state
Slack status flow campaign changes announce themselves in the channel
What changed
The team reads one digest instead of four dashboards
Campaign status is ambient, not chased
The marketing calendar reflects reality without meetings
The team reads one digest instead of four dashboards.
Lizzie Waley · Sundae Body
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