Operational intelligence from real client delivery

176jobs in one shared job list102suburbs the planner can route to

Case StudyNew

Operations

Field-Service Logistics Agent

One van, one diary, and a service area 270 km across. Every day was worked out by hand after the last job. We built a scheduling agent that reads the job list, checks where the work actually is, and groups it into days that make sense to drive. Less admin, less driving, and time back on the tools.

Founder-story poster for an Australian field-service business: the owner in high-visibility workwear outside the van bay, titled AI-Powered Customer and Job Management.

Field-service scheduling

2026-08-22

+23.75%revenue per visitor, rewritten pet bed page vs the old one, live split test+13.99%average order value in the same test

Case StudyNew

Marketing

SEO + AI answers: product pages rebuilt, tested, then shipped

Hundreds of product pages needed rewriting for Google and AI search. We rebuilt them, then put the new pages against the old ones on live traffic. The rewritten pet bed page earned 23.75% more revenue per visitor across its full test before it was allowed to go live.

The live testing platform comparing the rewritten product page against the old one: conversion rate up 8.56% and revenue per visitor up 23.75%, with the control and new description bars side by side.

SEO + AI answer content

2026-08-21

Automation

The Verdict Board: What We'd Adopt, Deploy and Skip in AI Automation

We looked at the AI automation ideas getting the most attention and asked a harder question. What actually survives when it meets real operations? Five calls, each with a receipt.

Live capture from the Founder Inbox OS: the human review queue and alert queue with drafted replies, confidence scores and masked sender names — the receipt behind verdict 01.

Inbox triage, call memory and ad production are proven AI jobs when a person controls the output.

7 min read

2026-08-09

Blueprint

Automation

The Autonomous Onboarding Agent

A free, beginner-friendly implementation guide to building an autonomous agent with Claude Code that runs your entire client onboarding — workspace, welcome email, paperwork, CRM, kickoff and team hand-off — the moment a deal is won.

The real onboarding workflow — a deal marked won triggers the agent to run the whole checklist (workspace, welcome email, paperwork, CRM, kickoff, team hand-off) — with the shipped guide as evidence.

FreePDF

PDF · 23 pages

2026-07-16

Get the free blueprint

Workflows

Three systems to install before Q4 planning

Founder Brief

One client's week has closed with the same Friday report for a year and a half. 71 dated reports and counting. It earned trust the day the founder challenged a number on it in the open.

6 min read

2026-07-01

7live dashboard views4pipeline stages tracked

Reporting & Dashboards

WHA Sales Performance Dashboard

We replaced scattered sales reporting with a single live sales performance dashboard — every deal, stage and automation signal in one screen, refreshed automatically every day.

The sales pipeline funnel — Discovery, Strategy, Macro, EOI with milestone progression — the structure of the live WHA dashboard, values anonymised.

Sales performance dashboard

2026-06-27

112+campaigns & key moments managed on one calendar66+products/SKUs tracked across 8 markets

Marketing

Marketing Campaign Automation Stack

Campaigns, retailer promotions and stock used to live in different places. Now they work as one system — the calendar stays current, every campaign has an owner, and your team keeps every decision.

Founder story video thumbnail — Sundae Body, "planning campaigns blind" — the client's own account of the operating loop behind the calendar.

Marketing operations

2026-06-24

Operations

Teardown: the inbox that drafts itself

What building the Founder Inbox OS for Freckleberry actually taught us — why the noise filter is plain rules, why triage runs on one golden rule, and why the draft, not the send, is the product.

Teardown of the inbox that drafts itself — three overlapping inbox status cards, INCOMING, TRIAGED and DRAFT READY, the last one marked awaiting human approval.

Filter with boring rules first — 81 noise messages dropped in a single day never reached the AI, and every drop was logged.

7 min read

2026-06-24

7mailboxes triaged81noise messages filtered in one morning

Operations

Founder Inbox OS

Seven inboxes and customer channels were feeding one overloaded team. We built a human-reviewed system that sorts every message, drafts the next reply and escalates anything that needs judgement.

Founder story video poster for Freckleberry: the founder in her shop with a play button, titled Freckleberry, How AI gave us our time back.

Inbox automation

2026-06-18

Reporting & Dashboards

The weekly reporting cadence that ends "how are we doing?"

A teardown of a reporting system that has run for a real client for a year and a half. The actual Monday emails, the actual Friday reports, the Slack thread where a number got challenged, and the workflow underneath.

The report that ends "how are we doing?" — the real client reporting folder of dated weekly status reports, with the n8n executions list showing the scheduled sends succeeding. Client name masked.

One client's week has closed with a Friday status report for a year and a half, and opens with a scheduled Monday email. This issue shows the real artifacts, masked and cropped but never rewritten.

7 min read

2026-06-17

64+leads in a single month100+ads produced and tested

Marketing

Meta Ads Creative Pipeline

We run our own Meta program the way we build systems for clients. A real brief. Creative people actually ship. Launches that stay manual. And every lead keeps the record of the ad that earned it.

The CRM lead record from the running Meta program: source Facebook Paid Social with the full campaign, ad set and creative chain, beside the headline every lead keeps its origin. Proof-floor chips: 64+ leads in a month, under A$100 per lead, 0 ads auto-launched.

Paid media operations

2026-06-12