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Client Success Roundup

Q2 roundup: what shipped, what it moved

The quarter in shipped systems — marketing automation, creative pipelines and forecast dashboards, with the numbers each one moved.

DashboardLim · Founder's desk

2026-05-285 min read

TL;DR

  • Marketing automation carried the quarter — lifecycle emails outperformed paid retargeting on two accounts.

  • Creative pipelines cut launch time from weeks to days.

  • Forecast dashboards turned inventory from a guess into a schedule.

Once a quarter, the letter is just the scoreboard. Three systems that went live in Q2, what they replaced, and the numbers they moved. Every one has a full case study behind it.

Lifecycle automation at Sundae Body

A full marketing automation build — flows, segmentation and the reporting to prove it — moved lifecycle email from an afterthought to a revenue channel that competes with paid.

A creative pipeline for a Meta advertiser

Creative testing used to mean a weeks-long loop between brief, design and launch. The pipeline we shipped compresses it to days, with performance data flowing back into the next brief automatically.

Inventory forecasting that ends stockouts

The forecast dashboard turned reorder decisions from monthly guesswork into a weekly schedule — demand, lead times and cash position on one screen.

We stopped arguing about what to reorder. The dashboard already knows.

Operations lead · anonymised client